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The unlimited advantages of presentation folders

Presentation folders could surprise you endlessly if you actually start exploring all the benefits and uses they have to offer for business organisations, educational institutions and, as well as, individuals. An indispensable kit in offices and educational institutes, these folders are also considered to be one of the bests and cost-effective marketing tools available in the market. Presentation folders serve in many simple but significant ways to effectively reach out to your target audience and get your business noticed. Moreover, these folders can be customised exactly to suit your needs and will cost only a fraction of amount when compared to other brand promotional activities. Customised folders are an efficient and convenient tool to make business meets, educational seminars, training programmes and promotional and branding activities memorable and successful.

Make impactful presentations

Business meetings-be it with your prospective clients, investors or partners- are very crucial for the success of your brands. A presentation folder will enable you to make a good impact on your target audience. These folders are very handy for meticulously organising different materials and documents that are required for your business conferences, corporate gatherings or educational seminars. So whether you want to make a proposal, sell ideas, or secure investment for your business models, presentation folders will give you the ease of delivering your message in a powerful and professional manner.

Efficiently promote your brand

Another great advantage of these folders is that they have a longer shelf life and are beneficial for the recipients too. This gives you the liberty to promote your services or offerings in a very elaborate manner. Moreover, you have the freedom to creatively use your brand logo and brand name on the folders. Right from the choosing the colour to the font type and material to deciding the shape and size, you can uniquely design and customise your folder in a way that best appeals to your target audience. Such innovative design folders will not only enhance your brand identity but also will have a strong brand recall value.

Distribute information easily and impressively

A well-customised presentation folder is highly useful for organisations and companies to distribute product information, catalogues, training manuals, presentation notes, posters and other informative and promotional materials in an organised manner. Since most of such information will be used for references and study purposes, presentation folders are always a great choice for easily putting together all those documents and handing them out to your targeted group in an impressive manner.

But remember, all the benefits and advantages of using these folders can be harnessed to your needs only when they are carefully designed and customised keeping your target audience in mind. So it always wise to approach a reputed company which will professionally design and customise folders.

Microsoft PowerPoint is a presentation program included in the Microsoft Office Suite of products. PowerPoint has become the industry standard for making presentations and it provides a number of advantages over conventional presentation methods, such as:

• Saving printing costs, especially since many presentations are saved to USB drives;
• Providing vibrant slides with the use of color, clip art, and different font styles and;
• Allowing for dynamic content on slides, in the form of the Internet and Video insertions even polling an audience by using a wireless audience response system.

However, with all these advantages, often presentations are lackluster and unsatisfactory to the audience because the presenter uses the Powerpoint presentation software and equipment in ways that are not helpful in getting their message communicated. The tool becomes a distraction or worse yet, the presenter merely reads the slides.

Below, are some simple DO’s and DON’Ts in putting together your next presentation to make certain your next speaking engagement or product launching event goes off without a hitch.

Do’s and Dont’s of putting together a great PowerPoint presentation

First, even before turning on PowerPoint, create a rough storyboard idea of your presentation. Write it out on note cards and put the ideas in order with an intro, body, and conclusion. Now, you are ready to begin with PowerPoint.

DO use large fonts. For your headings, a 24 pt font or larger is best.

DO make certain you are using only 1 or 2 font styles through out the presentation. Add clip art and photographs only if they enhance the message. Consider adding an interactive survey with an audience response system rental.

DO use the 6 by 6 rule. No more than 6 words across and no more than 6 lines down the page. PowerPoint is there to enhance your presentation, not replace it. Keep your slides and presentation simple.

DO plan on the “2 minute per slide” rule. For example, if you have 60-minute presentation, the MAXIMUM number of slides you should have are 30. Too many presenters rush through their slides and give their audience very little time to think about the content.

DO have the presentation printed so if the powerpoint presentation equipment fails, you can read from a paper copy and continue your talk.

DON’T leave the laptop on standby power. If you engage in a discussion with your attendees, the last thing you want is for the laptop to go to sleep.

DON’T leave your screen saver on either. This is another unwanted distraction to the presentation.

DON’T use dark backgrounds in poorly-lit rooms or light backgrounds in well-lit rooms because the slides become too hard to read.

LASTLY, DON’T be the only one to review your presentation. Give it to co-workers, members of your association or even a family member to review. Take their edits and comments to heart.

Now that you’ve mastered putting together a presentation, learn about the PowerPoint Presentation Equipment you will need in Part 2 to be posted on Monday.